Political marketing : readings and annotated bibliography /

Bibliographic Details
Other Authors:	Newman, Bruce I., Sheth, Jagdish N.
Format:	Book
Language:	English
Published:	Chicago, Ill. : American Marketing Association, [1985]
Subjects:	Campaign management. Campaign management > Bibliography. Political campaigns. Political campaigns > Bibliography. Marketing. Marketing > Bibliography.

Description
Physical Description:	xi, 259 pages : illustrations ; 28 cm.
ISBN:	0877571805 (pbk.)