Cover Image

Advertising media models : a practical guide /

Bibliographic Details
Main Author: Rust, Roland T.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1986]
Subjects:
Advertising media planning > Mathematical models.
Description
Physical Description:x, 159 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0669093750 (alk. paper)