Strategic planning, marketing & public relations, and fund-raising in higher education : perspectives, readings, and annotated bibliography /

Bibliographic Details
Main Author:	Ryans, Cynthia C., 1933-
Other Authors:	Shanklin, William L.
Format:	Book
Language:	English
Published:	Metuchen, N.J. : Scarecrow Press, 1986.
Subjects:	Universities and colleges > United States > Business management > Planning. Strategic planning > United States. College students > United States > Recruiting. Universities and colleges > Public relations > United States. Educational fund raising > United States.