Ryans, C. C., & Shanklin, W. L. (1986). Strategic planning, marketing & public relations, and fund-raising in higher education: Perspectives, readings, and annotated bibliography. Scarecrow Press.
Chicago Style (17th ed.) CitationRyans, Cynthia C., and William L. Shanklin. Strategic Planning, Marketing & Public Relations, and Fund-raising in Higher Education: Perspectives, Readings, and Annotated Bibliography. Metuchen, N.J.: Scarecrow Press, 1986.
MLA (9th ed.) CitationRyans, Cynthia C., and William L. Shanklin. Strategic Planning, Marketing & Public Relations, and Fund-raising in Higher Education: Perspectives, Readings, and Annotated Bibliography. Scarecrow Press, 1986.
Warning: These citations may not always be 100% accurate.