Cover Image

Communication and persuasion : central and peripheral routes to attitude change /

Show other versions (1)
Bibliographic Details
Main Author: Petty, Richard E.
Other Authors: Cacioppo, John T.
Format: Book
Language:English
Published: New York : Springer-Verlag, [1986]
Series:Springer series in social psychology.
Subjects:
Persuasion (Psychology)
Attitude change.
Communication > Psychological aspects.
Description
Item Description:Includes indexes.
Physical Description:xiv, 262 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages [225]-247.
ISBN:0387963448