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Marketing research : management, method, and cases /

Bibliographic Details
Main Author: Wentz, Walter B.
Format: Book
Language:English
Published: New York : Harper & Row, [1979]
Edition:2d ed.
Subjects:
Marketing research.
Marketing research > Statistical methods.
Marketing research > Case studies.
Description
Physical Description:xii, 770 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0060470062