rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Marketing communications
    sub title: [advertising, sales promotion, public relations, display, personal selling]
  name:
    name part: Anderson, Patricia M.
    name part: 1931-
    role:
      role term: creator
  name:
    name part: Rubin, Leonard G.
  type of resource: text
  origin info:
    place:
      place term: nju
    date issued: 1986
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xiii, 450 pages : illustrations ; 24 cm.
  note: Patricia M. Anderson, Leonard G. Rubin.
  note: Includes bibliographies and index.
  subject:
    topic: Communication in marketing
  classification: HF5415.123 .A53 1986
  classification: 659
  identifier: 0135570913
  identifier: 85019258
  record info:
    record content source: DLC
    record creation date: 850816
    record change date: 20151012051307.0
    record identifier: in00000411890