| Tag |
First Indicator |
Second Indicator |
Subfields |
| LEADER |
00000pam a2200000 a 4500 |
| 001 |
in00000410708 |
| 005 |
20151012050632.0 |
| 008 |
850425s1986 nju b 00110 eng |
| 010 |
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|a 85009423
|
| 020 |
|
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|a 0137310196
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| 035 |
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|a (OCoLC)12052234
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| 035 |
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|9 ABT0588AM
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| 039 |
0 |
|
|a 2
|b 3
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|
| 040 |
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|a DLC
|c DLC
|d TXA
|d UtOrBLW
|
| 049 |
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|
|a TXAM
|c [A09240832]
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| 050 |
0 |
0 |
|a HF5415
|b .G6243 1986
|
| 082 |
0 |
|
|a 658.8/2
|2 19
|
| 100 |
1 |
|
|a Govoni, Norman A. P.
|
| 245 |
1 |
0 |
|a Promotional management /
|c by Norman Govoni, Robert Eng, Morton Galper.
|
| 264 |
|
1 |
|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c [1986]
|
| 264 |
|
4 |
|c ©1986
|
| 300 |
|
|
|a xiii, 578 pages ;
|c 24 cm.
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a unmediated
|b n
|2 rdamedia
|
| 338 |
|
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|a volume
|b nc
|2 rdacarrier
|
| 504 |
|
|
|a Includes bibliographies and index.
|
| 650 |
|
0 |
|a Marketing.
|
| 650 |
|
0 |
|a Sales promotion.
|
| 700 |
1 |
|
|a Eng, Robert J.
|
| 700 |
1 |
|
|a Galper, Morton.
|
| 999 |
|
|
|a MARS
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| 999 |
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| 952 |
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f |
|p ric
|a Texas A&M University
|b Rellis Campus
|c Joint Library Facility
|s JLF
|d Remote Storage
|t 0
|e HF5415 .G6243 1986
|h Library of Congress classification
|i unmediated -- volume
|m A14809240832
|
| 998 |
f |
f |
|a HF5415 .G6243 1986
|t 0
|l Remote Storage
|