Promotional management /
| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, N.J. :
Prentice-Hall,
[1986]
|
| Subjects: |
| Physical Description: | xiii, 578 pages ; 24 cm. |
|---|---|
| Bibliography: | Includes bibliographies and index. |
| ISBN: | 0137310196 |