Promotional management /

Bibliographic Details
Main Author:	Govoni, Norman A. P.
Other Authors:	Eng, Robert J., Galper, Morton
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1986]
Subjects:	Marketing. Sales promotion.

Description
Physical Description:	xiii, 578 pages ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0137310196