Commercial television and European children : an international research digest /

Bibliographic Details
Corporate Authors:	Lauder Institute (Wharton School), European Association of Advertising Agencies. Children's Committee
Other Authors:	Ward, Scott, 1942-, Robertson, Tom, 1942-, Brown, Ray, 1941-
Format:	Book
Language:	English
Published:	Brookfield, Vt., U.S.A. : Gower, [1985]
Subjects:	Television and children > Europe > Congresses. Television advertising and children > Europe > Congresses.

Description
Item Description:	Proceedings of a conference entitled, "International Perspectives on Television Advertising and Children," held in Provence, France, July 1-3, 1984, sponsored by the Lauder Institute of the Wharton Business School and the Children's Committee of the European Advertising Agencies Association.
Physical Description:	vi, 243 pages : illustrations ; 23 cm.
Bibliography:	Includes bibliographies.
ISBN:	0566050730 :