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Marketing research /

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Bibliographic Details
Main Author: Aaker, David A.
Other Authors: Day, George S.
Format: Book
Language:English
Published: New York : Wiley, [1983]
Edition:2[nd] e[d.].
Series:Wiley series in marketing.
Subjects:
Marketing research.
Description
Physical Description:xvii, 731 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0471097403 :
ISSN:0272-2955