APA (7th ed.) Citation

Aaker, D. A., & Day, G. S. (1983). Marketing research (2[nd] e[d.].). Wiley.

Chicago Style (17th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 2[nd] e[d.]. New York: Wiley, 1983.

MLA (9th ed.) Citation

Aaker, David A., and George S. Day. Marketing Research. 2[nd] e[d.]. Wiley, 1983.