Cover Image

Effective communications and advertising for financial institutions /

Bibliographic Details
Main Author: Burns, Thomas J., 1942-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1986]
Subjects:
Bank marketing.
Banks and banking > Public relations.
Advertising > Banks and banking.
Communication in personnel management.
Description
Item Description:"A Reston book."
Includes index.
Physical Description:xvi, 299 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 289-290.
ISBN:0835915565