Cover Image

Marketing : contemporary dimensions /

Show other versions (3)
Bibliographic Details
Other Authors: Robicheaux, Robert A., Pride, William M., Ferrell, O. C.
Format: Book
Language:English
Published: Boston : Houghton Mifflin Co., [1985]
Edition:4th ed.
Subjects:
Marketing.
Description
Physical Description:xiv, 415 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies.
ISBN:0395364930 (pbk.)