APA (7th ed.) Citation

Robicheaux, R. A., Pride, W. M., & Ferrell, O. C. (1985). Marketing: Contemporary dimensions (4th ed.). Houghton Mifflin Co..

Chicago Style (17th ed.) Citation

Robicheaux, Robert A., William M. Pride, and O. C. Ferrell. Marketing: Contemporary Dimensions. 4th ed. Boston: Houghton Mifflin Co., 1985.

MLA (9th ed.) Citation

Robicheaux, Robert A., et al. Marketing: Contemporary Dimensions. 4th ed. Houghton Mifflin Co., 1985.