The intelligent man's guide to sales measures of advertising /

Advances in advertising research (Vol. III) : current insights and future trends /
Published: (2012)

How advertising works : the role of research /
Published: (1998)

Television advertising that works : an analysis of commercials from effective campaigns /
by: Marshall, Stephen W.
Published: (2008)

Practitioners' conceptions of the advertising process : an initial look /
by: Courtney, Alice E.
Published: (1970)

Journal of advertising.

Journal of advertising.

Frontiers of advertising theory and research ; a symposium honoring C. H. Sandage /
Published: (1972)

Handbook of research on international advertising /
Published: (2012)

Measuring advertising effectiveness /
Published: (1997)

Marketing information and decision systems : coming of age in the '70's /
by: Montgomery, David B. (David Bruce)
Published: (1973)

Lessons from a chief marketing officer : what it takes to win in consumer marketing /
by: Kirk, Bradford C.
Published: (2003)

Advertising research /
by: Holbert, Neil, 1931-
Published: (1975)

The advertised mind : ground-breaking insights into how our brains respond to advertising /
by: Du Plessis, Erik
Published: (2005)

The advertised mind : ground-breaking insights into how our brains respond to advertising /
by: Du Plessis, Erik
Published: (2005)

The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview /
by: Templeton, Jane Farley
Published: (1994)

The focus group : a strategic guide to organizing, conducting and analyzing the focus group interview /
by: Templeton, Jane Farley
Published: (1994)

Sexy little numbers : how to grow your business using the data you already have /
by: Maex, Dimitri
Published: (2012)

Fundamentals of advertising research /
by: Fletcher, Alan D.
Published: (1983)

Advertising research, the state of the art /
by: Ramond, Charles
Published: (1976)

Handbook of international advertising research /
Published: (2014)

How to predict what people will buy /
by: Cheskin, Louis, 1907-
Published: (1957)

Journal of current issues and research in advertising.
Published: (1992)

A multivariate regression analysis of the responses of competing brands to advertising /
by: Bass, Frank M. (Frank Myron), 1926-2006
Published: (1971)

Journal of current issues and research in advertising.

Evaluating advertising : a bibliography of the communications process /
by: Lipstein, Benjamin
Published: (1978)

Advertising & marketing research : a new methodology /
by: Tolley, B. Stuart
Published: (1977)

Handbook of International Advertising Research /
Published: (2014)

Journal of advertising research.

"From advertising to communication research" : how research can help companies and other organisations to communicate effectively both internally and to the outside world : 2nd AMA/ESOMAR Conference, Paris (France), 29th March-1st April 1981.
Published: (1981)

Visual consumption /
by: Schroeder, Jonathan E., 1962-
Published: (2002)

A note on advertising communications technology : present and prospective /
by: Feldman, Wallace
Published: (1970)

Successful advertising research methods /
by: Haskins, Jack B., 1922-
Published: (1993)

Marketing and research today.
Published: (1989)

Pretesting advertising /
by: Wolfe, Harry Deane, 1901-
Published: (1963)

New directions in international advertising research /
Published: (2002)

Strategic advertising : a practitioner's handbook /
by: Corstjens, Judy
Published: (1990)