The intelligent man's guide to sales measures of advertising /

Bibliographic Details
Main Author:	Mayer, Martin, 1928-
Format:	Book
Language:	English
Published:	New York : Advertising Research Foundation, [1965]
Series:	An Advertising Research Foundation report
Subjects:	Advertising > Research. Advertising > Research > Bibliography.

Description
Physical Description:	v, 72 pages ; 22 cm.
Bibliography:	Bibliography: pages 29-71.