How to write a marketing plan for health care organizations /

Bibliographic Details
Main Author:	Winston, William J.
Format:	Book
Language:	English
Published:	New York : Haworth Press, [1985]
Subjects:	Medical care > Marketing. Health planning. Health facilities > Administration. Marketing of Health Services > organization & administration.

Description
Item Description:	"A monographic supplement to the journal Health marketing quarterly, Volume 2, 1985"--Title page verso.
Physical Description:	xiv, 170 pages : illustrations ; 23 cm.
Bibliography:	Bibliography: pages 169-170.
ISBN:	0866564500