The IBM way : insights into the world's most successful marketing organization /

Bibliographic Details
Main Author:	Rodgers, F. G. (Francis G.)
Other Authors:	Shook, Robert L., 1938-
Format:	Book
Language:	English
Published:	New York : Harper & Row, [1986]
Edition:	1st ed.
Subjects:	International Business Machines Corporation. Computers > Marketing > Case studies. Electronic office machines > Marketing > Case studies. Marketing > Case studies.