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The marketing imagination /

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Bibliographic Details
Main Author: Levitt, Theodore, 1925-2006
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillan, [1986]
Edition:New, expanded ed.
Subjects:
Marketing.
Description
Physical Description:xxv, 238 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0029191807
0029190908 (pbk.)