Cover Image

Innovation--key to marketing progress; proceedings of the forty-sixth national conference of the American Marketing Association, June 17, 18, 19, 1963, Washington, D.C.

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Gomez, Henry, 1932- (Editor)
Format: Book
Language:English
Published: Chicago American Marketing Assoc., [1963]
Chicago : [1963]
Subjects:
Marketing > Congresses.
Congresses.
Description
Physical Description:xxv, 685 pages illustrations 24 cm
Bibliography:Includes bibliographical references.