Strategic international marketing /

Bibliographic Details
Main Author:	Cateora, Philip R.
Format:	Book
Language:	English
Published:	Homewood, Ill. : Dow Jones-Irwin, ©1985.
Subjects:	Export marketing. International business enterprises. Entreprises multinationales. Export marketing International business enterprises Internationales Marketing Export marketing > United States. Droit commercial (droit international) Marchés d'exportation.

Description
Item Description:	"Much of the material contained in this book has been previously published by Richard D. Irwin, Inc. under the title, International marketing, 5th edition"--Verso title page.
Physical Description:	xi, 428 pages : illustrations ; 24 cm
Bibliography:	Includes bibliographical references and index.
ISBN:	0870946412 9780870946417