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Effective television advertising : a study of 1000 commercials /

Bibliographic Details
Main Author: Stewart, David W.
Other Authors: Furse, David H.
Format: Book
Language:English
Published: Lexington, Mass. : Lexington Books, [1986]
Subjects:
Television advertising.
Description
Item Description:Includes index.
Physical Description:xii, 178 pages ; 24 cm.
Bibliography:Bibliography: pages [167]-171.
ISBN:066911751X (alk. paper)