Cover Image

The advertising and promotion challenge : vaguely right or precisely wrong? /

Bibliographic Details
Main Author: Lodish, Leonard M.
Format: Book
Language:English
Published: New York : Oxford University Press, 1986.
Series:Wharton executive library.
Subjects:
Advertising.
Sales promotion.
Description
Physical Description:xiii, 188 pages : illustrations ; 22 cm.
Bibliography:Includes bibliographies and index.
ISBN:0195037022 (alk. paper)