Cover Image

Winning on the marketing front : the corporate manager's game plan /

Bibliographic Details
Main Author: Cohen, William A., 1937-
Format: Book
Language:English
Published: New York : Wiley, [1986]
Series:Wiley series on business strategy.
Subjects:
Business planning.
Description
Item Description:Includes index.
Physical Description:x, 381 pages : illustrations ; 24 cm.
Bibliography:"Sources of secondary research": pages 283-321.
ISBN:0471819352 :