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Packaging the presidency : a history and criticism of presidential campaign advertising /

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Bibliographic Details
Main Author: Jamieson, Kathleen Hall
Format: Book
Language:English
Published: New York : Oxford University Press, 1984.
Subjects:
Presidents > United States > Election.
Advertising, Political > United States.
United States > Politics and government > 1945-1953.
United States > Politics and government > 1945-1989.
Description
Item Description:Includes index.
Physical Description:xiii, 505 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 472-495.
ISBN:0195035046 :