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Marketing to changing consumer markets : environmental scanning /

Bibliographic Details
Main Author: Michman, Ronald D.
Format: Book
Language:English
Published: New York, NY : Praeger, 1983.
Subjects:
Marketing.
Description
Item Description:Includes index.
Physical Description:xv, 168 pages ; 25 cm.
Bibliography:Bibliography: pages 159-163.
ISBN:0030594294 :