Marketing and the future /

Bibliographic Details
Corporate Author: American Marketing Association
Other Authors: Mulvihill, Donald Ferguson
Format: Book
Language:English
Published: Chicago, Ill. : American Marketing Association, [1981]
Series:Proceedings series (American Marketing Association)
Subjects:
Description
Item Description:Proceedings of the American Marketing Association workshop, held October 17-18, 1980, at the Kent State University.
Physical Description:xvi, 79 pages ; 23 cm.
Bibliography:Includes bibliographies.
ISBN:087757152X