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Marketing research for managers /

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Bibliographic Details
Main Author: Crouch, Sunny
Corporate Authors: Institute of Marketing, CAM Foundation
Format: Book
Language:English
Published: London : Heinemann, 1984
Subjects:
Marketing research.
Description
Item Description:"Published on behalf of the Institute of Marketing and the CAM Foundation."
Includes index.
Physical Description:xii, 345 pages : illustrations ; 22 cm.
Bibliography:Bibliography: pages 338-339.
ISBN:0434902829 (pbk.) :