rdf-syntax-grammar
mods:
  schema location: http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-2.xsd
  title info:
    title: Strategic marketing cases and applications
  name:
    name part: Cravens, David W.
    role:
      role term: creator
  name:
    name part: Lamb, Charles W.
  type of resource: text
  genre: bibliography
  origin info:
    place:
      place term: ilu
    date issued: 1986
    edition: 2nd ed.
    issuance: monographic
  language:
    language term: eng
  physical description:
    form: print
    extent: xxi, 803 pages : illustrations ; 25 cm.
  note: David W. Cravens, Charles W. Lamb, Jr.
  note: Illustrations on lining papers.
  note: Includes bibliographical references.
  subject:
    topic: Marketing
    genre: Case studies
  classification: HF5415 .C6944 1986
  classification: 658.8/02
  related item:
    title info:
      title: Irwin series in marketing
  identifier: 0256033714
  identifier: 85060246
  record info:
    record content source: DLC
    record creation date: 850122
    record change date: 20151011122449.0
    record identifier: in00000392227