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Strategic marketing cases and applications /

Bibliographic Details
Main Author: Cravens, David W.
Other Authors: Lamb, Charles W.
Format: Book
Language:English
Published: Homewood, Ill. : R.D. Irwin, 1986.
Edition:2nd ed.
Series:Irwin series in marketing.
Subjects:
Marketing > Case studies.
Description
Item Description:Illustrations on lining papers.
Physical Description:xxi, 803 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographical references.
ISBN:0256033714