APA (7th ed.) Citation

Cravens, D. W., & Lamb, C. W. (1986). Strategic marketing cases and applications (2nd ed.). R.D. Irwin.

Chicago Style (17th ed.) Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Cases and Applications. 2nd ed. Homewood, Ill.: R.D. Irwin, 1986.

MLA (9th ed.) Citation

Cravens, David W., and Charles W. Lamb. Strategic Marketing Cases and Applications. 2nd ed. R.D. Irwin, 1986.