APA (7th ed.) Citation

Johnson, E. M., House, R. S., & McDaniel, C., Jr. (1977). Readings in contemporary marketing (2d ed.). Dryden Press.

Chicago Style (17th ed.) Citation

Johnson, Eugene M., Ray S. House, and Carl McDaniel, Jr. Readings in Contemporary Marketing. 2d ed. Hinsdale, Ill.: Dryden Press, 1977.

MLA (9th ed.) Citation

Johnson, Eugene M., et al. Readings in Contemporary Marketing. 2d ed. Dryden Press, 1977.