Services marketing : text, cases & readings /

Bibliographic Details
Main Author:	Lovelock, Christopher H.
Format:	Book
Language:	English
Published:	Englewood Cliffs, N.J. : Prentice-Hall, [1984]
Series:	Prentice-Hall series in marketing.
Subjects:	Marketing. Professions > Marketing. Service industries.

Description
Physical Description:	xiv, 492 pages : illustrations ; 25 cm.
Bibliography:	Includes bibliographical references.
ISBN:	0138067864