Cover Image

Marketing management : strategy and action /

Bibliographic Details
Main Author: Assael, Henry
Format: Book
Language:English
Published: Boston, Mass. : Kent Pub. Co., [1985]
Subjects:
Marketing > Management.
Description
Physical Description:xix, 750, 14, 23 pages : illustrations ; 25 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0534047882 :