Cover Image

The marketing research handbook : a decision-oriented approach /

Bibliographic Details
Main Author: Ruddick, Morris E.
Other Authors: Sherwood, Philip K., Stevens, Robert E., 1942-
Format: Book
Language:English
Published: Englewood Cliffs, N.J. : Prentice-Hall, [1983]
Subjects:
Marketing research.
Description
Item Description:"A Spectrum book."
Physical Description:xi, 210 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographical references and index.
ISBN:0135577284 (pbk.)
0135577365 (hard)