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Marketing management : strategy and cases /

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Bibliographic Details
Main Author: Dalrymple, Douglas J.
Other Authors: Parsons, Leonard J.
Format: Book
Language:English
Published: New York : Wiley, [1983]
Edition:3rd ed.
Series:Wiley series in marketing.
Subjects:
Marketing > Management.
Marketing > Management > Case studies.
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by Dalrymple, Douglas J.
Published 1990
Book
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by Dalrymple, Douglas J.
Published 1986
Book
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