Marketing management : strategy and cases /

Bibliographic Details
Main Author:	Dalrymple, Douglas J.
Other Authors:	Parsons, Leonard J.
Format:	Book
Language:	English
Published:	New York : Wiley, [1983]
Edition:	3rd ed.
Series:	Wiley series in marketing.
Subjects:	Marketing > Management. Marketing > Management > Case studies.

Description
Physical Description:	xiii, 821 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0471098477 :
ISSN:	0273-2955