Health care marketing : issues and trends /

Bibliographic Details
Other Authors:	Cooper, Philip D., 1942-
Format:	Book
Language:	English
Published:	Rockville, Md. : Aspen Systems Corp., 1985.
Edition:	2nd ed.
Subjects:	Medical care > Marketing. Economics, Hospital. Health Resources. Marketing of Health Services.

Description
Item Description:	"An Aspen publication."
Physical Description:	xii, 392 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographies and index.
ISBN:	0871892332 :