The marketing of services /

Bibliographic Details
Main Author:	Cowell, Donald W.
Format:	Book
Language:	English
Published:	London : Heinemann, 1984.
Subjects:	Marketing. Professions > Marketing. Service industries.

Description
Item Description:	"Published on behalf of the Institute of Marketing and the CAM Foundation."
Physical Description:	xii, 340 pages : illustrations ; 24 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0434902632 (pbk.) :