Cover Image

Information processing research in advertising /

Bibliographic Details
Other Authors: Harris, Richard Jackson
Format: Book
Language:English
Published: Hillsdale, N.J. : L. Erlbaum Associates, 1983.
Subjects:
Advertising > Psychological aspects.
Human information processing.
Deceptive advertising.
Description
Physical Description:xi, 322 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and indexes.
ISBN:0898592046