Cover Image

Strategy & marketing : a case approach /

Bibliographic Details
Other Authors: Simmonds, Kenneth
Format: Book
Language:English
Published: Oxford [Oxfordshire] : P. Allan, 1982.
Subjects:
Marketing > Case studies.
Marketing > Great Britain > Case studies.
Description
Physical Description:xiii, 321 pages : illustrations ; 30 cm.
ISBN:0860035166
0860036154 (pbk.)