Boyd, H. W., & Davis, R. T. (1976). Marketing management casebook (Rev. ed.). R.D. Irwin.
Chicago Style (17th ed.) CitationBoyd, Harper W., and Robert T. Davis. Marketing Management Casebook. Rev. ed. Homewood, Ill.: R.D. Irwin, 1976.
MLA (9th ed.) CitationBoyd, Harper W., and Robert T. Davis. Marketing Management Casebook. Rev. ed. R.D. Irwin, 1976.
Warning: These citations may not always be 100% accurate.