Consumerism : search for the consumer interest /

Bibliographic Details
Other Authors: Aaker, David A., Day, George S.
Format: Book
Language:English
Published: New York : London : Free Press ; Collier Macmillian Publishers, [1982]
Edition:4th ed.
Subjects:
Description
Physical Description:viii, 500 pages : illustrations ; 24 cm.
Bibliography:Includes bibliographies and index.
ISBN:0029001501 (pbk.)