Cover Image

Inside retail sales promotion and advertising /

Bibliographic Details
Main Author: Spitzer, Harry, 1916-
Other Authors: Schwartz, F. Richard, 1931-
Format: Book
Language:English
Published: New York,N.Y. : Harper & Row, [1982]
Subjects:
Advertising.
Retail trade.
Sales promotion.
Description
Item Description:Includes index.
Physical Description:xiii, 434 pages : illustrations ; 25 cm.
Bibliography:Bibliography: pages 429-430.
ISBN:006046383X