Marketing, principles and applications /

Bibliographic Details
Main Author:	Gaedeke, Ralph M.
Other Authors:	Tootelian, Dennis H.
Format:	Book
Language:	English
Published:	St. Paul : West Pub. Co., [1983]
Subjects:	Marketing. Marketing > Case studies.

Description
Physical Description:	xxxiii, 631 pages : illustrations ; 26 cm.
Bibliography:	Includes bibliographical references and indexes.
ISBN:	0314696490 :