APA (7th ed.) Citation

Gaedeke, R. M., & Tootelian, D. H. (1983). Marketing, principles and applications. West Pub. Co..

Chicago Style (17th ed.) Citation

Gaedeke, Ralph M., and Dennis H. Tootelian. Marketing, Principles and Applications. St. Paul: West Pub. Co., 1983.

MLA (9th ed.) Citation

Gaedeke, Ralph M., and Dennis H. Tootelian. Marketing, Principles and Applications. West Pub. Co., 1983.