Marketing profitability analysis : an annotated bibliography /

Bibliographic Details
Main Author:	Jackson, Donald W., 1944-
Other Authors:	Ostrom, Lonnie L., 1941-, Smith, Charles H., 1935-
Format:	Book
Language:	English
Published:	Chicago : American Marketing Association, [1977]
Series:	AMA bibliography series ; no. 30.
Subjects:	Marketing > Bibliography. Marketing > Costs > Bibliography. Profit > Bibliography.