Cover Image

A comparative analysis of channel structures for two major household appliances in the United States, Italy, and West Germany /

Bibliographic Details
Main Author: French, Norman D.
Other Authors: Shawver, Donald L., Scotton, Donald Werner, 1919-, Berkman, Harold W., Fenyo, Jane F.
Format: Book
Language:English
Published: [Place of publication not identified] : Academy of Marketing Science, 1978.
Series:Monograph series I (Academy of Marketing Science) ; no. 1.
Subjects:
Marketing channels.
Refrigerators > Marketing.
Washing machines > Marketing.
Description
Physical Description:vi, 28 pages : illustrations ; 22 cm.
Bibliography:Bibliography: page 28.