Cover Image

Promotion, products, services, and ideas /

Bibliographic Details
Main Author: Kincaid, William M.
Format: Book
Language:English
Published: Columbus : Merrill, [1980]
Subjects:
Sales promotion.
Marketing.
Advertising.
Description
Physical Description:viii, 355 pages, 4 unnumbered pages of plates : illustrations (some color) ; 26 cm.
Bibliography:Includes bibliographical references and indexes.
ISBN:0675080827